The Modern Fan Experience - Why Event Organizers Should Care

The Modern Fan Experience - Why Event Organizers Should Care

In the electrifying world of live music, scoring tickets to see your favorite artists like BTS should be an exhilarating experience. However, for many fans worldwide, it's becoming a nerve-wracking challenge. The journey to the concert venue is fraught with hurdles from the initial ticket sale announcement to the final moments before the show begins. This blog post delves into the modern fan's ordeal and its ripple effects on the creators and the music industry.

The Stages of a Fan's Journey:

The process of buying concert tickets is a journey that requires patience, speed, and sometimes, sheer luck. Here's what a typical journey to the concert hall looks like:

1. Ticket Sale Announcement: Fans need to be vigilant, following artists' official channels and subscribing to notifications to avoid missing out on crucial sale dates.

2. Navigating Ticketing Platforms: Sites like Ticketmaster and Live Nation become battlegrounds where fans face website congestion, limited ticket availability, and the looming shadow of scalpers.

3. Pre-Sale Opportunities: These are a double-edged sword—exclusive yet restrictive, offering early access but limiting it to certain fan club members or credit card holders.

4. Ticket Selection: As the sale goes live, fans must quickly choose from limited seating options, often compromising on their preferences or budget.

5. Ticket Purchase: The checkout process is a race against time, where any glitch or delay can mean losing the selected tickets to another buyer.

6. Ticket Delivery: Whether opting for digital or physical tickets, fans face potential delays or email issues, adding to the pre-concert anxiety.

7. VIP Experiences: These premium offers promise an unforgettable experience but are scarce and sell out instantly, leaving many fans longing.

8. Concert Day: Finally, fans navigate through parking, security checks, and venue logistics, hoping that their efforts culminate in a memorable night.

The Toll on Fans and Event Organizers

This convoluted process does not just affect fans; it also impacts the artists and the industry:

• Decreased Fan Satisfaction: Limited ticket availability, seating issues, and exclusivity barriers leave fans feeling disillusioned, potentially tarnishing their perception of the artist and the industry.

• Secondary Market Mayhem: Scalpers exploit the high demand, leading to inflated ticket prices on secondary markets, fostering a sense of unfairness and exploitation among fans.

• Reputation Damage: Issues like website congestion and delivery delays can damage the reputation of ticketing platforms and the industry, eroding fans' trust and confidence.

  Mereo helps creators limit the exposure of artists from reputation damage by providing a fair way to access merchandise and experiences.

• Waning Loyalty: Negative experiences during the ticket-buying process can lead to a decline in customer loyalty, with fans less inclined to engage with future events.

• Social Media Backlash: Disgruntled fans take to platforms like Twitter to voice their frustrations, amplifying the negative impact on the artist's and the industry's image.

The Solution: A Fairer Access with Mereo

Amidst these challenges, solutions like Mereo aim to reshape the landscape by ensuring a fairer access to tickets and experiences.

Mereo seeks to recognize fans' contributions to their communities, optimize the allocation of tickets and merchandise to genuine fans, and protect artists from reputation damage.

On Mereo, event organisers and artists can allocate tickets to fans and gate them based on actions (actions discrimination). These engagements can be with content, goods and/or events. This ensures that fans that have engaged the most can access tickets.

Mereo aggregates all the touch points a fan makes which includes:

• various social media accounts;

• DSPs;

• on-chain data;

• events.

The more fans purchase tickets and continue to engage with a creator or event organiser’s, the more accurately Mereo can identify genuine fans and provide them with allocation

By addressing the core issues of the modern fan experience, platforms like Mereo aspire to restore the joy and excitement that come with live music, making every concert not just a performance but a celebration of the artist-fan connection.

In conclusion, while the journey to see your favorite artists live can be fraught with obstacles, understanding these challenges and advocating for fairer, more efficient systems is the key to improving the modern fan experience. It's about ensuring that the love for music, the anticipation of live performances, and the thrill of being part of a concert are not overshadowed by the maze of ticketing woes.

• Note: The experiences and platforms mentioned in this blog post reflect the complexities and potential solutions in the concert ticketing industry and are aimed at providing a comprehensive overview of the challenges and opportunities present in the modern fan experience.

About Mereo

Mereo is an experience and social platform that innovates the experience of being a fan by providing various perks at all stages of an event. We converge the offline and online experience of being a part of the fan community through our social platform and proprietary events. 

It all starts with a Dynamic NFT that serves as a ticket and ID, fans are empowered to unlock more perks by continually engaging and working with the community. Our platform will recognize, reward and attribute all fan actions to a user’s reputation.

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