• Mereo
  • Posts
  • Navigating the Future: Our product roadmap

Navigating the Future: Our product roadmap

An overview of what's ahead for Mereo

Author

Mereo
December 04, 2023

Navigating the Future: A product roadmap for leveraging the power of community to add transformational value to ticketing in the K-Pop Industry

The global music industry has seen a tremendous shift in recent years, and the K-Pop industry, in particular, has experienced exponential growth in popularity. The demand for K-Pop concerts and fan events is at an all-time high. However, real fans are missing out on these experiences due to poor distribution of tickets.

In this blog post, we are excited to share the product roadmap for a Mereo’s experience and social platform that harnesses blockchain technology, and its implications within the unique fandom behaviors found in the K-Pop industry.

Phase 1 - Create social experiences at all stages

Mereo will launch as a ticketing platform purpose built for the KPOP industry.

Key features:

  • Manage event operations, sales & verification and distribution for offline & online events.

  • Integration of Payment Methods: Integrate multiple payment methods, including cryptocurrencies and traditional payment gateways, to accommodate the global nature of the K-Pop fanbase.

  • NFT Tickets (ERC-6551) that support various ticket types common in K-Pop events, such as general admission, VIP, and fan club memberships.

  • Single Sign on via Web2 Social Media Services & Web3 Auth.

Phase 2 - Identifying true fans by verification of their actions

We will empower fans with mechanisms to add value to their tickets whilst having fun with the community.

Key Features:

  • User-Friendly K-Pop Interface: Design a user-friendly platform with K-Pop aesthetics, catering to fans' tastes. Include features like fan club membership management, exclusive merchandise, and digital collectibles.

  • Challenges: Provide tangible perks and recognition via gamified engagements.

  • Watch Parties: Share a virtual experience from fans anywhere in the world.

  • Live Engagements: Which artist performed the best at the concert? Empower fans with live decision making during events.

  • Leaderboard: Incentivise competition by rewarding fan’s with the greatest contributions

Phase 3: Power Back to True Fans

Mereo through its engagement mechanisms will help identify fanswho are contributing the most value. These fans will be able to propose initiatives that are voted on by other community members.

Key Features

  • Public Profiles: Fans can highlight their achievements and share it with the wider community!

  • Governance & Voting: Fans with the greatest contributions can submit proposals to drive growth.

  • Privacy: Programmable privacy gives event organizers greater flexibility for tokenized assets.

Phase 4: Revenue generation for the community

Revenue generated by platform services and community activity will be distributed back to Fandoms to drive further growth.

Key Features

  • Perks Trading: Trade perks that are earned through participating in community challenges!

  • Connect Real-World Data: Just reached 10M view on YouTube? Reward your community for hitting key milestones.

  • Integrate Insights: Leverage valuable community insights to drive better decision making.

Beyond: Scaling and Innovation in K-Pop

  • International Expansion: With a foothold in the K-Pop industry, Mereo will look to expand internationally, reaching K-Pop fans worldwide. Take into account regional preferences and regulations.

  • Expansion into other verticals such as sports and fashion, where fans deserve greater access.

Conclusion

At Mereo we believe fans are the lifeblood of communities. This is especially true in the KPOP industry where fan’s form communities and identities based on shared interests. Although the journey ahead is not easy, we believe the benefits provided through ownership and governance will provide better outcomes for fans!

About Mereo

Mereo is an experience and social platform that innovates the experience of being a fan by providing various perks at all stages of an event. We converge the offline and online experience of being a part of the fan community through our social platform and proprietary events.

It all starts with a Dynamic NFT that serves as a ticket and ID, fans are empowered to unlock more perks by continually engaging and working with the community. We serve unrecognized and unheard fans in MENA, SEA & LATAM.